3 Types of SEOs
by: Karen Michelle Gatdula
Here's an article giving a brief description on the three types of Search Engine Optimizations.
by: Karen Michelle Gatdula
Here's an article giving a brief description on the three types of Search Engine Optimizations.
3 Types of SEOs (White Hat, Black Hat & Gray Hat)
Let me first give you a gist of what are white hat, black hat and gray hat – they are the types of Search Engine Optimization. They could be ethical but not so effective, they could be highly profitable but risky and they could be somewhere in between.
To compare these three hats briefly, let me give you a quick explanation:
White Hat SEO – the ethical but tedious way of building website traffic through using methods that are considered honest and with accordance to the search engine's link building principles. This may take time to have noticeable results. Some examples are: backlinking and keyword analysis.
Black Hat SEO – the complete opposite of White Hat and a risky way of building website traffic because it violates search engine's guidelines. It guarantees very fast results. Some examples are: keyword stuffing, invisible text, link farms and doorway pages.
Gray Hat SEO – somewhere between the two. The result is also somewhere between the two. Some examples are: duplicating contents of other websites and having a thick keyword density that's not considered normal but less than what a Black Hat has.
Building a website popularity is like starting a business. To make your business work out you have to exert a lot of effort, time, money and hire the right people. You will have to deal with difficult decisions all the time in able to keep up with your competitors. Sometimes the progress could be very slow that you will think of other risky measures to make the capital returns faster, even to the point of paying the price of jeopardizing your business because the method you chose violated the government's guidelines.
Let say for instance that the government is the search engine and you are building your website's popularity considering the search engine's ethical link building rules. What would you do?
- You would go for the White Hat method which adheres to the search engine's requirements.
But let say that you want a faster result. You want to topped Google in no time without considering some ethical standards, what would you do?
- Do it the Black Hat way, but be ready to risk the possibility of your website to be banned by search engines.
If you want to have the benefits of both without or maybe lessen the risk, do the Gray Hat technique.
You can never rush your ROI. And so do a website's popularity. If you are planning to have your website searchable in search engines for a long period of time (or even for eternity) then you will have to choose giving the White Hat method a shot. Hire a very good SEO and see your website climbed the organic results in search engines in a given decent amount of time.
To compare these three hats briefly, let me give you a quick explanation:
White Hat SEO – the ethical but tedious way of building website traffic through using methods that are considered honest and with accordance to the search engine's link building principles. This may take time to have noticeable results. Some examples are: backlinking and keyword analysis.
Black Hat SEO – the complete opposite of White Hat and a risky way of building website traffic because it violates search engine's guidelines. It guarantees very fast results. Some examples are: keyword stuffing, invisible text, link farms and doorway pages.
Gray Hat SEO – somewhere between the two. The result is also somewhere between the two. Some examples are: duplicating contents of other websites and having a thick keyword density that's not considered normal but less than what a Black Hat has.
Building a website popularity is like starting a business. To make your business work out you have to exert a lot of effort, time, money and hire the right people. You will have to deal with difficult decisions all the time in able to keep up with your competitors. Sometimes the progress could be very slow that you will think of other risky measures to make the capital returns faster, even to the point of paying the price of jeopardizing your business because the method you chose violated the government's guidelines.
Let say for instance that the government is the search engine and you are building your website's popularity considering the search engine's ethical link building rules. What would you do?
- You would go for the White Hat method which adheres to the search engine's requirements.
But let say that you want a faster result. You want to topped Google in no time without considering some ethical standards, what would you do?
- Do it the Black Hat way, but be ready to risk the possibility of your website to be banned by search engines.
If you want to have the benefits of both without or maybe lessen the risk, do the Gray Hat technique.
You can never rush your ROI. And so do a website's popularity. If you are planning to have your website searchable in search engines for a long period of time (or even for eternity) then you will have to choose giving the White Hat method a shot. Hire a very good SEO and see your website climbed the organic results in search engines in a given decent amount of time.
