Starting Your Site’s SEO Campaign

Effective Search Engine Optimization (SEO) takes a lot of time and study, so it’s wiser if you work with a credible SEO solutions provider. An SEO solutions provider can provide you well-trained and experienced SEO specialists who can drastically improve your site’s search engine rankings. Outsourcing your site’s optimization to SEO specialists working offshore could also significantly cut the costs of your project.

What to Expect from SEO Specialists

Professionals employ a variety of SEO solutions to push a website’s rank up Search Engine Results Pages (SERPs). One of the things they’ll do is closely track the regular changes in keyword trends in your particular niche. Such a strategy would help them correctly adjust your site’s content, so it reaches the right target audience. Research is imperative in SEO, and you need dedicated people to conduct frequent keyword research if you want a successful campaign.

SEO specialists may also recommend tweaking your website’s structure, so that it’s easier to find on the web and that people will have an easier time navigating it. If your site is currently full of images and Flash, search engine spiders may have a hard time picking it up. It’s also hard to convert traffic if your website is difficult to navigate for the average visitor. Finally, your content should also contain a clear message and, if possible, a call to action, so it effectively engages visitors. SEO specialists have the expertise to launch these strategies and more.

Leave it to the Experts

Some inexperienced people choose to do their own SEO but the most they are able to do are basic techniques that don’t achieve real, measurable results. To make sure your website gets the online exposure it needs as soon as possible, leave the job to the experts. Find a trustworthy SEO solutions provider and start a successful SEO campaign right away.

Top Three Essential SEO Tips to Enhance Website Traffic

SEO services come in when a website owner wants to increase the popularity of his website or when a business owner decides to expands his business online. SEO or Search engine optimization is an effective Internet marketing method which you can do to boost sufficient website traffics. You can execute other effective strategies but these can cost you plenty of cash like running PPC campaigns, bartering banner, publishing a newsletter, and other related stuffs. Hence, an SEO expert will not only increase your website traffics but will give you higher ranks in the search engines. There are different types of SEO solutions that can be found on the internet, the challenge is, finding the right one not the most affordable one. Below are some SEO tips to keep in mind if you’re managing any SEO industry.

1. Importance of Keywords
   Keywords are necessary for your website to obtain increase ranking in search engines. In other words, choose your target keywords wisely and don’t forget to instruct your SEO guy about a set of keywords you want to gain more popularity.
   
   Often times, SEO firms prepare a series of SEO solutions that are categorized from the most common SEO techniques used to the most advance methods they can offer, while others categorize their SEO solutions based on their clients’ budget.
   
   
2. Content significance
   It is vital for any SEO firm to consider contents with enriched keywords. Bombarding your articles and web content with tons of keywords won’t do you any good, especially now that Google has implemented the Google Panda. So any SEO tips you find on the internet that says you have to put as many keywords as you can to your content, stay away from them. Keyword stuffing only leads to penalties.
   
   Therefore, you must make sure that all the articles you publish that are needed for website traffics must be meaningful most especially for the readers and not only for search engines. SEO services isn’t just about getting things done fast, it’s about providing quality service to your clients.


3. Article Web Syndication
   Web syndication is an important method since you need to provide numerous articles regularly and some press releases while publishing them to several internet directories such as Ezine, Article Alley, Go Articles, and other related directories online. Thus, the readers will surely trace your articles and releases and will click on the provided link to visit your website.

If you want a steady stream of visitors to your website, these essential SEO tips will help you all the way to enhance your website traffics and will improve your ranking in the search engines. Clients may opt to avail SEO services or not depending on their mood and/or budget, but when they do, as a professional working in the SEO industry, you must never forget that quality always beats quantity.

Search Engine Optimization

Search Engine Optimization
Author: Karen Michelle Gatdula

So now you have your corporate blog. You spent a lot of money for professional marketers to choose the right words and captions and the most appealing tag lines for your product, for copywriters to check if there are grammatical errors and enhance the content of your campaign and for web designers to create the most attractive design ever made since the dawned of the Internet fad.

You're all set now, or not.

You are very excited you want to see what your blog looks like but you accidentally (accidents happen everyday and this is a worst case scenario) forgot the url of your blog so you googled the generic and blasted – you never find your blog. Well, it's not that the blog doesn't exist but there are millions and I mean MILLIONS of blogs being born everyday just like the one that you spawned. But no need to dilate those eyes and calm down a little bit because the solution to your problem is just as easy as 1, 2, 3.

SEO or Search Engine Optimization can do the most amazing thing in the Internet today. They can make your website hit the top 1 spot on Google, Yahoo, MSN or whatever search engine you desire. This is being done by professional SEO Webmasters in which several Offshoring companies has the most talented and experienced people in the whole wide world to do the trick for you. Addendum to that, a Philippines outsourcing company like iStaff.ph. offers the lowest labor cost of link builders and SEO specialists you could get from anywhere in the planet.

Outsourcing: In The Philippines Perspective

Outsourcing: In The Philippines Perspective
Author: Karen Michelle Gatdula

Outsourcing is often given a negative connotation since it was said that this industry will somehow cause a massive unemployment to the western countries. I extremely beg to differ.

Outsourcing is like the rich dad poor dad principle – on one hand, the poor dad would tell his son to study hard and after he graduates, he should find a good job in a good company while on the other hand the rich dad would tell his son to study hard and after he graduates he should start his own company.

Outsourcing is the transcendence of the western people from being employees to being employers.

For the Philippines, the country's progress growth drastically increased after the BPO industry dawned and continue to boom year after year. The quality of living that Filipinos who work for a BPO company improved into a greater degree. The demand for property leasing also multiplied thus giving many job opportunities to undereducated Filipinos as construction workers.

But the most important thing that Outsourcing does to everyone of us is providing us the knowledge of different cultures and diverse people thus giving us new solutions to the world's increasing demand on low-cost labors.

Nofollow and Noindex on Robots.txt and Meta Tags

Nofollow and Noindex on Robots.txt and Meta Tags
Author: Eileen Maravillas

I know a lot of you are wondering what's the difference between the “nofollow” and “noindex” in the robots.txt file and the ones declared on the meta tags. Some search engine optimization specialists claims that there's no difference while others believe that one method is less valuable than the other.

You can ask it out on several webmaster/SEO forums, but you'll just get mixed responses. In here, I will give you the REAL answer! According to Eric Enge's interview with Google's software engineer Matt Cutts way back in 2007, there are differences in using NoIndex, NoFollow, and Robots.txt.

In The Robots.txt File

Even if you restrict Google's spider from indexing certain pages of your website, they can still accumulate page rank. For example, if you disallow the crawling of your “About Us” page yet your homepage links to it, PR juice is still passed on.

In addition, websites that disallow crawling can still accumulate page rank and be visible in search results. Why? If another website links to it, PR juice will be passed on. Google can sometimes use the information of a website submitted to ODP (also known as DMOZ) in order to display it on their results page, or when another website links to it.

In The Meta Tag

Let's understand what Nofollow and Noindex really means.

The Nofollow is usually used on outgoing links, when declared in the meta tag, it means “do not follow all links on this page.” With this, you are also telling the spider not to pass PR juice. However, the nofollow on the meta tag also applies to your links that points to the other pages of your website. This also means that you are depriving the flow of PR juice to some of your pages.

On the other hand, the Noindex means, “do not index this page.” Pages with noindex can still accumulate page rank if a there's a dofollow link pointing to that page.

Dofollow is the opposite of Nofollow - a link with no “nofollow” attribute assigned means it's a dofollow link. A term used by webmasters and SEO experts.

To sum it all up:

• NoFollow means you're telling the search engine spider not to follow a link and also not to pass PR juice to that link.
• NoIndex means you're telling the search engine spider not to index your website and not to show it on SERP.
• The website or webpage in a Nofollow link can still gain PR if another site links to it without the nofollow attribute.
• Pages with the Noindex tag can still gain PR if another site links to it without a nofollow attribute.
• Pages with the Noindex tag can still be visible on SEPR using the information collected from ODP (DMOZ) or when another website links to it using Dofollow.
  
• Nofollow on the meta tag of a webpage, applies to all the links on that page.
• Nofollow attribute on any link applies only to that link.

So whether you use the Robots.txt or the Meta Tag, the results are still the same. The reason why Robots.txt is mostly used is because “it is the fundamental method of putting up an electronic no trespassing sign that people have used since 1996,” and it's much easier to declare which pages of your website not to crawl instead of placing the NoIndex code manually on individual pages' meta tags.

Commonly, SEO services do provide complete analysis of a website as well as recommendations. So whenever you are looking for a good search engine optimization service, never forget to ask for a website analysis first, don't just jump in and hire somebody you do not know.

The “Nofollow” Attribute

The “Nofollow” Attribute
Author: Eileen Maravillas

The nofollow attribute was created by Google's Matt Cutts and Blogger.com's Jason Shellen mainly to stop spam comments on blogs. However, some people still believes that this is a TAG used to restrict search engine spiders to index a webpage.

In search engine optimization, the “nofollow” attribute is placed on an outgoing link (a link that points to another website). By placing this attribute, you are telling search engine spiders “not to score” or “don't pass my page rank juice” to this website. You cannot block access to a content or prevent that content to be indexed.

Example:


In another sense, this attribute is used to control the flow of page rank (PR) from one website to another. You don't want to pass on your hard earned PR to some untrusted (and oftentimes illegal) sites. That's why bloggers are using this to prevent such sites from hurting them.

Other search engines like Yahoo, Bing (former MSN) and Ask respects the rel=nofollow but only Google honours this attribute completely.

Controlling the Flow of Page Rank

Since it works on outgoing links, many search engine optimizers (SEOs) believed that this can also be used on internal links. The ability to pass on PR juice to the most important pages of your website using the nofollow attribute gave SEOs another method called PageRank Sculpting.

Several SEOs have suggested that pages such as "About Us", "Terms of Service", "Contact Us", and "Privacy Policy" pages are not important enough to earn PageRank, and so should have nofollow on internal links pointing to them. Google employee Matt Cutts has provided indirect responses on the subject, but has never publicly endorsed this point of view. From Wikipedia

There are many BPO companies that offers SEO Services, no matter the cost, that would suggest to use the nofollow attribute on not-so-important pages and focus mainly on the high valued pages like the homepage. Even so, there's this contradiction: instead of having just one page appear (or rank) in SERP, you can have two or even more pages appear by making them rank high as well. So instead of just focusing on boosting one page of your site up to the first page in SERP, you can have two or more thus gaining you more traffic and sales.

If you're wondering which of this two strategies you're going to use, my advice is focus on your target goal. If your client wants to rank his homepage only then you may use the nofollow attribute on low-valued pages. Just remember this, always INFORM your client of the additions and/or changes you're about to make and make the decision TOGETHER to avoid any conflict in the long run. Your strategy may get his website on top but once your ranking fluctuates and drops the website way down, you'll be having a hard time explaining it to him! (Especially if the client knows nothing about SEO).

Other Purpose

Aside from human and automated spam comments on blogs, the nofollow attribute is also advised to be used on paid links so that these links do not get credit in search engine results page (SERP).

Abuse of Using the Nofollow Attribute

While this attribute greatly helps blog owners to sweep away spam comments, there are also bloggers who uses the nofollow when referring or quoting to a quality content from another website. There may be a link to follow but as long as there's a rel=“nofollow” included, these links are deprived of their well deserved PR juice.

Another abuse I see is mostly at the sidebar of any blog (or in a dedicated link partners' page of any website). Yes, I'm talking about their link exchange partners! Though link trading is not highly recommended in search engine optimization, they too have a value. There are many webmasters and SEO specialist who practices this scheme to fool their link partners. It is not nice to receive quality PR juice from your link partners while you use rel=“nofollow” on their links. Seriously, it's like stealing on daylight!

The NOFOLLOW attribute is created to help combat spammers and not to provide another way for evil geniuses (bad webmasters and SEO specialists) to cause more problems on the web.

Blogosphere Marketing

Offshoring in the Philippines
Author: Karen Michelle Gatdula

Blogging of Flogging? Which is better? Although Flogging have a very unpleasant connotation amongst the Internet geeks because it was oftenly used by viral marketers to continuously ballyhooing products A and B everywhere, we can't deny the fact that there is no bad publicity – all is good publicity. Because of this, many bloggers or rather I say, “floggers” make money than them bloggers.

But, I must say that although we see a big potential in flogging, I still adhere to blogging using subconscious marketing. This marketing strategy is not really that sophisticated rather a classic. Film producers often do this to gain sponsors. The perfect example of this is Steven Spielberg's E.T in 1982. Although we didn't see the brand's name, Reeses Pieces' packaging is not that infamous as a matter of fact, their sales skyrockets right after the movie was publicly shown.

This is where blogging comes in. Through blogging, we need not to shamelessly praise the product to market it. We just need to write something that's related (but no so related) to what we plan to advertise. For example, if we want to advertise a corned beef brand, then we start writing a blog that's full of corned beef recipes and put our corned beef's name in the ingredients. Also, we make use of the color that's similar to what our brand's uses.

Another example is this article. This was made to give info about blogging and flogging and to let you know that we lease writers to make awesome blogs for you.

Thinking about hiring writers to do the job for you? Don't forget that you can always ask for a free quotation first.