High Converting Web Design With Offshoring

Psychologists are aware what makes people tick. Now, they even work with web designers in order to build the ultimate online store that will convert shoppers to buyers. With the spread of online shopping, people are also being more aware of online scams. That is why it is becoming harder and harder to convince web shoppers to become web buyers. How can you reassure your customers and get them to pull out their credit card?

Converting visitors into customers is a tricky process. The most important thing is for the website to gain the trust of the would-be customer. The website must create this ultimate shopping experience where the buyer will be comfortable to part with his or her money.

How does one make a web shopper comfortable? Buyers need to feel that they have control of all parts of the transaction. All things must be transparent to them. No underscoring terms or hidden agreements. Full disclosure is required.

Here are a few points that you should concentrate on when developing a website design for your website.

1. Website design that loads quickly: Make sure that your homepage loads within 10 seconds of your visitor typing your domain (or coming to your site if coming through a search engine


2. Website design with light background: Make sure that the background of your website is light and makes it easier for the visitors to read the content of the website. Most of the modern website designers understand this aspect. Think about using black or dark blue font on a white or light body background.


3. Concise Navigation: Make sure that your website has a navigation that is easy to follow. Again I believe that most decent website developers will help you develop a concise navigation.


4. Instil Confidence: You should work with your web designer to create a website design that helps develops trust between you and the visitors to your website. Its only when your visitors trust you, they will become your customers.


5. No Advertising banners: I can't argue this point enough; no website design needs external advertising. Your website design should be developed so that it helps you grow your business and not someone else's. Also many visitors will not take your website seriously if they see third party ads on your website.


6. Create a "sense of urgency." Urge the customer to act immediately; they are not likely to come back later and buy. Emphasize that supplies or time is running out, or that if they miss their chance it will be gone forever. Of course, try not to go overboard as if you are overly hyperbolic or "spiel-like" (ever seen a really bad infomercial?) the customer might not believe your sense of urgency claim. Just like in dating, you don’t want to sound desperate or use ultimatums that will put off your customers and destroy your credibility.


7. Eliminate clutter. Clutter does not look professional and it confuses the mind. Remember that Google built an empire on a web site that is mostly white and minimalistic, and there are some important lessons to be learned from that.


8. Easy E-Commerce: If you want to sell using your website, make sure that your visitors find it easy to make a purchase.

Some tips on making the ultimate, most comfortable shopping experience are-

1. Make the site look professional. Professionalism builds credibility.. And web shoppers look into credibility, because a lot of online scams are already present. Upon learning that credibility, this is already one step in making their shopping experience more comfortable.


2. Ease navigation. Make the site very user-friendly.


3. Have an FAQ page ready. Answer all possible questions the web shopper may have.


4. Have a contact form or e-mail link available. (Assure the potential client that their queries will be answered to ASAP.)


5. Offer lots of payment options. (Ones that have good reputation where the buyer will not even doubt on.)


6. Offer shipment options too. Something that is secure where the buyer would not feel violated about giving away shipping information.

There are many online tools that companies can use to gauge their web design’s performance. There is the Google Website Optimizer. The best thing about this is that the service is offered free!